Meet Great American Fireplace

The team at Great American Fireplace cannot wait to get started on bringing you the perfect fireplace for your home. With over 60 years of combined construction and fireplace installation experience, Great American Fireplace can take care of any project that comes our way. As a family owned business, we take great pride in making your home a warm, comfortable place to spend time with your family and friends. Many of our products are made locally and in the United States. This means that, when you purchase a custom product from us, you’re also supporting local businesses!

Given how cold western Wisconsin winters can be, you don’t just want anyone installing your fireplace--­­ you want Great American Fireplace to be with you each step of the way.

Our History

Rob Best started the hearth industry in 2002. Previously he had experience in construction, custom cabinetry, and design. He was invited into the hearth industry, and underwent NFI training. In the beginning he did it all. Sales, installs, full wall surrounds (wood and stone), and customer service. He put his heart into building up a respectable name for himself, and he loves giving the customer his “BEST RESULTS.” Rob is known for being able to listen to the customer’s needs and ideas to create the "wow" factor that they will enjoy for years to come. We have been very fortunate over the years to have expanded into a very close team of perfectionists.

In 2006, Rob’s life-long friend, Travis Beaver, came on board as an installer and a service technician. Travis has a knowledgeable background in electrical and mechanics. He has had NFI (National Fireplace Institute) training, advanced electrical classes, Manufacturer specific training and has taken excelled classes in HVAC. With over 12 service years in the field he is a wealth of knowledge. He has been called on personally by multiple manufactures we work with. His talents are unbelievable!

In 2013, Rob was introduced to Dale Amundson. Dale had built up a 30 year business named Great American Homes and Fireplace in Menomonie, WI. After multiple meetings and really getting to know each other, Dale and Nancy offered Rob and Danielle the opportunity to be the new owners of Great American Fireplace. Rob and Danielle were very thankful to be able to purchase the business in July of 2014. It was always a lifelong dream of theirs to work together, and Great American Fireplace made that possible.

Today and the Future of Great American Fireplace

Danielle Best manages the office operations, she does it efficiently and detailed. She has unbelievable customer service skills and technical knowledge of all of our products. From sales to installation, if you call with a question there is no doubt she will get out her Urkel glasses and suprise you with technical expertise.

Kurt Roder joined in July 2016 to specialize as a deticated service technician. His mechanical service and electrical background makes him highly skilled for all types of products. He suprises us everyday with his meticulous attention to detail. Customers constantly call to give their gratitude for Kurt's service. 

We are glad to have Todd Holden now with us, he has a lot of trade skills from detailed carpentry, cabinets and countertops to years of hands on residential and  commercial construction in the field. His experience and attention to detail will be a great asset to our team and our future customers.

Fletcher Gust is also highly skilled in wood working and carpentry, even though he likes to fly under the radar and not have the spot light on him, he deserves the recognition. He is as genuine as they come and adds humour and smiles to everyone he meets. We greatly enjoy having him on our team.

Janet Shaw joined the team, not only is she Danielle's mother she has many years experience in customer service and office work.
Janet enjoys working with customers, her positive upbeat energy is enlightening. 

As a small business our family cares about your family:


We are a powerful team with years of experience in the field, our mission is to provide the highest quality service and installations available while upholding honesty and family values. We live by the Golden Rule and give every customer our best.

*Our goal, is that every customer we serve enjoys the “Best Results” for years to come.                            

                                  ~ We want to make sure you love using the product that is going to enhance your home and family life
                                  ~ We want to make sure it gets installed the best way possible so we know, you are safe your family is safe 
                                     your hard earned home is safe and our industry continues to enhance lives
                                  ~ We want to make sure you are heard and taken care of not just today but continually in the future

* We LOVE what we do, we bring knowledge - experience & talent, we have everything available you could imagine. 

* We are passionate about our industry and are happy to be here to pass that on to you!


Let Great American Fireplace help you with your next project